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Qualitative Study of Consumer Understanding of Additional Labelling Terms for Foods Marketed for People with Gluten Intolerance
Project Code: T07065
Research was carried out to explore reactions towards new EU legislation relating to the labelling on products marketed to individuals who follow a gluten-free diet. A summary of the report is available.
The research was undertaken to understand how effective the labelling terms ’Gluten-Free’ and ’Very Low Gluten’ will be, any issues related towards the terms and how best to communicate these changes when they come into place.
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