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Exploring food attitudes and behaviours: Findings from the Food and You Survey 2010

Project Code: X03006

02/03/2011

TNS BMRB
Prior, G ; Hall, L;
Policy Studies Institute
Morris, S;
University of Westminster
Draper, A

In 2008, the Food Standards Agency (FSA)’s Social Science Research Committee (SSRC) were asked to review the Agency’s Consumer Attitudes Survey (CAS) , which ran for eight waves from the FSA’s inception in 2000 . The SSRC recommended that a new rigorous regular survey was needed to underpin the FSA’s policies.

In 2009, the FSA commissioned a consortium comprising TNS-BMRB, the Policy Studies Institute (PSI) and the University of Westminster to carry out the first wave of Food and You.

The main aim of the survey was to collect quantitative information about the UK public’s attitudes, beliefs and values towards food issues (such as food safety and healthy eating), as well as their behaviour, in order to ensure a sound social science evidence base to support policy making at the FSA and across relevant government departments.

The survey also collected supporting information on lifestyle, such as people’s eating habits, shopping and eating outside of the home, all of which may influence food behaviours.

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