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Public attitudes towards, and use of, general food labelling

Project Code: XA0606

08/04/2010

This research reviews the available research and evaluates people’s understanding and use of general food labelling. General food labelling refers to the labels on food products other than nutritional content, some of which are mandatory (e.g. name of the food, date mark, storage instructions, weight, ingredients list, quantity of ingredients, name and address of manufacturer) and some that are voluntary (e.g. quality assurance schemes, logos, animal welfare information, marketing claims/information, brand information, method of slaughter, production methods).

This evidence review of general food labelling addressed the following questions:

What does the available evidence tell us about how food labelling is used to influence consumers’ food purchasing decisions?
How do consumers use country of origin labels on a food product?
What does the available evidence tell us about the variations in consumers’ demands for, and their understanding and use of, general food labelling (e.g. by socio-demographics, food preferences)?

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