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Consumer research on eating out
Project Code: XA0505
The aim of this research was to inform the development of the Agency’s approach to engaging with catering outlets, and the development of possible approaches by businesses.
Navigator Research, on behalf of the Agency, conducted qualitative research to gather consumers’ views and attitudes on the choices they make when eating outside the home, and the role that healthy eating plays in these considerations.
The research was conducted in 12 focus groups of 6-8 participants; together with additional ’quali-hall’ interviews with 32 respondents recruited in town centres for an immediate interview of 15-30 minutes. Participants were recruited to be eating out at least 2-3 times a month, with many doing so more often. The sample included a broad representation of age, socio-economic group and life-stage. Fieldwork was conducted in the South East, Midlands and North of England, Scotland, Wales and Northern Ireland in February 2007.
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