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GM focus group report
Project Code: XA0413
07/04/2010
The report is a result of our focus group activity into public perceptions about and attitudes towards various key issues surrounding GM food.
The objectives of this research were to:
Establish the relative levels of concern about GM in food
Identify the precise issues of concern in relation to GM in food
Identify what the general public understand by the term GM
Assess awareness of the extent to which GM technology is used in food production (and other areas)
Establish how important it is to the general public that they are informed about the presence of GM in food or the use of GM technology
Identify the questions that need to be answered about GM in food
Identify who the general public would believe about GM in food
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