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Food scares consumer research

Project Code: XA0410

07/04/2010

The FSA requires insight into consumer’s concerns about food, their attitudes to food scares and how these have changed, to help it determine how best to inform the public and address fears.

Research was commissioned to:

establish whether consumers’ attitudes towards food, and their concerns about food, have shifted in recent years
understand current perceptions of food risks and what informs and influences them
understand whether and how concerns over food differ across demographic groups
explore how people react to messages about their food concerns
explore whom people trust to inform them about their food concerns
assess where worries about food fit into the overall landscape of concerns
explore awareness and perceptions of regulation of the food industry and expectations of how far they expect the state to go in regulating it
examine awareness of and response to examples of sanctions against food businesses which break rules/the law

Final report

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