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Food Safety Week development research: working with older people

Project Code: XA0403

06/04/2010

Qualitative research was commissioned by the FSA to explore responses to key messages about listeria among the over 60s and to explore some potential creative routes for the materials being used for Food Safety Week. This research has been used to inform the design of materials for Food Safety Week 2009 and their dissemination.

Knowledge of listeria and the risks associated with it were low across the sample. Respondents felt it was important to increase awareness on this subject and to highlight the reasons why they are more at risk as an age group, given its seriousness. They tended to be very sceptical of date labels and this, combined with their desire not to waste, often led to date labels being ignored.

Final report

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