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Food fundamentals report
Project Code: XA0316
31/03/2010
COI Communications commissioned qualitative research on behalf of the Food Standards Agency to explore public perceptions of some of the fundamental issues in food purchase and consumption.
The aim was to understand different attitudes and approaches towards food, food trends and reactions to these, food scares and what triggers these; and to explore what role the FSA could play in reassuring and informing the public with regard to food safety
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