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Stakeholder Reputation research

Project Code: XA0312

31/03/2010

In order to achieve its objectives, the Food Standards Agency, of which the Meat Hygiene Service is an executive Agency, needs to understand the views of its stakeholders and must work successfully with a large number of stakeholders with different perspectives and often strong and opposing views about different aspects of the Agency’s work.

Between 2003 and 2006 the Agency commissioned research on an annual basis to better understand the views of key opinion leaders i.e. senior level political, media, corporate and non-governmental organisations/think tank/academic stakeholders. The results were generally positive, although the Agency scored less well on aspects related to giving advice on diet and nutrition and appearing to balance the interests of all stakeholders. In addition, some felt the Agency gave them too little time at the policy consultation process and some corporate stakeholders raised concerns about independence in relation to evidence based decision making.

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