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Consumer understanding of new labelling terms for foods marketed for people with gluten intolerance

Project Code: T07059

02/11/2009

Define Research & Insight Ltd
Logan, T

Research was carried out to explore reactions towards new EU legislation relating to the labelling on products marketed to individuals who follow a gluten-free diet. A summary of the report is available.

The research was undertaken to understand how effective the labelling terms ’Gluten-Free’ and ’Very Low Gluten’ will be, any issues related towards the terms and how best to communicate these changes when they come into place.

This report can also be accessed via the consumer research page on the food allergy research page on food.gov at http://www.food.gov.uk/science/research/foodcomponentsresearch/allergyresearch/surveyallergy/

Final Report

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