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The Nature of Infant Formula and Follow-on Formula

Project Code: NUT001

08/09/2009

University of Leicester
Dickinson, R ;
Coeliac UK
Akobeng, A;
University of Leicester
Gunter, B

This research project was intended to address the second and third points of the review’s
remit. The objectives of the research were:

• Objective one: To provide an accurate representation of infant formula and follow-on formula advertising and presentation before and after the new controls were introduced
• Objective two: To analyse the content of such advertising and the nature of presentation to establish if these changed following the introduction of the new controls

•  Final Report

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